How did Bezique acquire its TTH division?

• A. In 2017, acquired trade and assets of Gingzing, a poorly-run TTH event company that had gone into liquidation
• B. Through a joint venture with Gingzing in 2017
• C. By internal development of a new TTH portfolio
• D. By acquiring a profitable TTH company in 2018

Answer: (A)

The key idea is acquiring a division through an asset purchase from a distressed target. Bezique entered the TTH space by buying the trade and assets of Gingzing in 2017, a TTH event company that had gone into liquidation. In such a liquidation, the buyer can pick up specific assets, contracts, and goodwill without taking on the seller’s liabilities, making it a quick way to add a business line when the target is failing. This fits a one-off acquisition in 2017 rather than creating something new from scratch, partnering in a joint venture, or buying a profitable company later on.