What are the five factors in Bezique's event assessment tool?

• A. Financial return (25%), Venue & logistics (20%), Resources (15%), Strategic fit (15%), Relationships (25%)
• B. Financial return (30%), Venue & logistics (20%), Resources (15%), Strategic fit (15%), Relationships (20%)
• C. Financial return (30%), Venue & logistics (25%), Resources (10%), Strategic fit (15%), Relationships (20%)
• D. Revenue (35%), Logistics (25%), Resources (15%), Strategic fit (15%), Relationships (10%)

Answer: (B)

The essential idea is how Bezique weighs five factors when judging an event: profitability, feasibility, capacity, alignment, and partnerships. The correct set uses these exact five factors in this distribution: Financial return at 30%, Venue & logistics at 20%, Resources at 15%, Strategic fit at 15%, and Relationships at 20%. These weights total 100%, showing a clear emphasis on profitability while still valuing how well the event can be delivered and supported.

Why this arrangement fits best: prioritizing financial return at 30% reflects profitability as the main driver, while giving substantial but not overwhelming importance to relationships and logistics (20% each) to ensure strong partnerships and smooth execution. Resources and strategic fit are weighted at 15% each to acknowledge internal capacity and how well the event aligns with broader goals, without letting them override profitability or feasibility.

Other options shift those weights or use different terms (like revenue) that don’t align with the same five-factor framework or its intended balance, so they don’t match the tool’s defined structure.