What was the approximate average revenue per visitor from admissions in 2025?

• A. £60
• B. £40
• C. £25
• D. £80

Answer: (B)

You find the average revenue per visitor from admissions by dividing total admissions revenue by the total number of visitors. Using the 2025 data, this division comes out to about £40 per visitor when rounded to the nearest pound. For context, if admissions revenue were around £400,000 and there were about 10,000 visitors, the result would be £40. The other values would require a noticeably different ratio of revenue to visitors than what the data shows, so £40 is the closest approximation.