Which company undercuts by using cheaper coastal venues?

• A. Touromaster
• B. FinEvents
• C. ConfMED
• D. Bezique Eco

Answer: (A)

Undercutting through venue costs comes from lowering the base expense by choosing cheaper venues, which makes it possible to offer lower prices than competitors. Coastal venues tend to be cheaper because of plenty of supply and competitive pricing in those areas. Touromaster uses cheaper coastal venues, cutting overall event costs and enabling lower pricing or stronger margins, which creates a price advantage over others that aren’t described as using this tactic. The other firms aren’t indicated to rely on cheaper coastal venues to drive price cuts, so they don’t fit this specific approach.