Which item is NOT identified among the six strategic opportunities?

• A. Add a 4th sector (retail)
• B. New service lines
• C. Diversify into catering
• D. Expand overseas

Answer: (C)

In strategic planning, opportunities are broad growth paths the business commits to, not individual ideas. The six options are meant to represent distinct high-level directions, such as entering overseas markets, expanding into a new sector like retail, or launching new service lines. Diversifying into catering is a specific offering and would typically be a particular project under one of those broader categories (for example, a new service line or a diversification within the existing strategy), not its own separate strategic direction. That’s why it isn’t identified as one of the six strategic opportunities, making it the correct choice for not being listed.