Which revenue stream had the highest percentage growth from 2024 to 2025?

• A. FS revenue
• B. Exhibitor rental fees
• C. Visitor admissions
• D. Sponsorship

Answer: (D)

Percent growth looks at how much a revenue stream increases relative to its 2024 size. Sponsorship often shows the largest percentage gain because it scales with the number and value of sponsorship deals—adding new sponsors, upgrading existing packages, and activating sponsorships across digital or hybrid channels can boost revenue quickly. If the base amount for sponsorship was smaller, even a moderate absolute increase translates into a large percentage jump. Other streams tend to be more constrained: exhibitor rental fees depend on booth demand and venue capacity, visitor admissions hinge on attendance and ticket pricing, and food service revenue is tied to visitor volume and spending. So sponsorship is typically the one that can produce the biggest relative growth, aligning with the given answer. To verify in practice, compute each stream’s percentage growth as (2025 − 2024) divided by 2024, then compare the results.